Simon Woodroffe
Founder Yo! Sushi

Sushi is intended to be a lifestyle brand that has grown out of the initial restaurant concept where eating is turned into a complete entertainment experience. As well as a worldwide chain of restaurants, YO! intends to be a brand in multiple market sectors for those who are young at heart that has been muted as the new Virgin.

YO! stands for integrity, friendliness and great value; Simon's current projects include YOTEL! - Simon's much talked about cross between British Airways First Class and Japanese capsule hotel looks set to open 2004 , YO! Japan - a clothing range just launched in Carnaby Street

He has published The Book of YO! which is in the UK best-selling business book lists and has a new book on the way. Simon has won many awards including 1999 UK entrepreneur of the year and 2000 Group Restaurateur of the Year.

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